Select and build audiences from your data

The Canadian mosaic is constantly growing and changing, from increasing immigration levels, to the recent surge in inter-provincial migration triggered by the pandemic; it can be challenging for marketers to keep up with these changes. Fortunately, segmentation enables us to gain the latest insights into Canada’s population across multiple dimensions.

With 94 consumer segments developed using the best privacy-compliant data sources in Canada, intelligentSEGMENTS is a powerful segmentation system that is delivering accurate audience insights for marketing teams of all sizes. 

 Why Segmentation Matters More Than Ever

As Canada’s population continues to grow and change, having the latest insights into Canadians across demographics, consumer behaviours, and lifestyles, makes all the difference for marketers. These insights pave the way for better targeting, messaging, engagement, and results.

 

 

Sample Segments

Ontario – N2 - Small Town Engine

Ontario – N2 - Small Town Engine

Key highlights for this intelligentSEGMENT:

Ontario is Canada’s largest province, containing many different intelligentSEGMENTS from a variety of regions, demographic backgrounds, and socioeconomic status. The largest segment here is

N2 – Small Town Engine. Who are they?

  • A mix of families and singles across Canada.
  • Works in services and blue-collar fields with lower-than-average incomes.
  • Lives in modest houses that they both own and rent.
  • Frequently shops at large retailers for the essentials and Tim Horton’s is their #1 coffee of choice.

 

Quebec – R4 - Campagnes Françaises Frugales

Quebec – R4 - Campagnes Françaises Frugales

Key highlights for this intelligentSEGMENT:

  • They are entirely francophone with 93% living in rural and suburban Quebec.
  • Comprised of common law couples and young families living in small bungalows.
  • Have frugal lifestyles and work in the trades and manufacturing.
  • Socialize mostly at home and uses recreational vehicles for fun on the weekends.
British Columbia – G1 - Urban Fringe Service:

British Columbia – G1 - Urban Fringe Service:

Key highlights for this intelligentSEGMENT:

  • They live on the fringes of urban cities, working in public and private sector services.
  • They are a mix of renters and owners, spending a large percentage of their income on shelter.
  • A large concentration of visible minorities (30%), as well as lone female parents.
  • Not much money at the end of the day for extra leisure activities.

Build a Clear Profile
of Your Target Audiences

30,000+, privacy compliant, data attributes at your fingertips.

 
  • 17+ insights report modules to share with your internal teams and agencies.
  • Insights to develop ideal customer personas to drive creative and promotions.
  • Real-time competitor advertising activity.

Find Lookalikes in New Markets

  • intelligentVIEW’s dynamic features make it easy to identify and visualize real market opportunities.

    • Use geo-fencing to understand audiences around top retailers and store locations.
    • Identify lookalike audiences to support expansion into new locations.
    • Use heat maps to size market opportunities.